ABOUT CWC
 THE COMPOSED WITH COMPOSITES (CWC) LOGO
WHY THE CWC LOGO?
The worldwide Composite Industry is extremely diverse in engineering approach, manufacturing technologies, product ranges and market applications. Generically however, there are certain qualities unifying the industry. Little use is made of these generic qualities when marketing "the Composite Industry" against more traditional engineering materials, such as metals.
Many composite products, irrespective whether they are finished or semi-finished products, are entering their service conditions without the greater public being aware that they are made of composites. But, every product leaving a composite manufacturing plant is a potential promotional message carrier. Little use is made to make these products advertisers of the good qualities of composites.
CWC BRAND IDENTITY
By the introduction of the CWC Brand, Generic Image Branding is also introduced to the World-wide Composite Industry at no cost. Now Composite Products can be distinguished from the "traditional" products such as steel, aluminium and tropical hardwoods.
The basis of the CWC brand identity is the CWC Logo. However, the use of the CWC Logo is more than graphics. The Composite Industry must create an all-encompassing strong brand for itself. The graphics allow the industry to differentiate from its major competing materials.
A comprehensively developed brand identity reflects a brand that is richer, more involving and more compelling. It reaches into the users understanding. Eventually it may be expected that many composite manufacturers around the globe will use the CWC logo. When this happens, it will strengthen its own position in time.
- Tools to achieve greater consistency and expression in advertising and marketing communications.
- Industry promotional tools, such as brochures, web-sites, presentations, repeating images are more involving and more memorable.
- Impact on the final customer relates to brand experience.
WHO CAN AND MAY USE THE LOGO?
The use of the CWC Logo will be free for the worldwide Composite Industry.
The Composite Industry is defined as all those industrial processors of a minimum of two material components, consisting of synthetic fibers and synthetic resins into a new form or product.
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